Strategic Marketing Management Cases, 7th Edition
Cravens, Lamb, Crittenden - 2002
Publisher: Burr Ridge, IL: Irvin/ McGraw Hill
1-800-282-0693, ISBN: 0072429461
Marketing Channels - A Management View, 6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X
The Direct Option
Bartlett - 1994
Texas A&M University Press ISBN: 080965838
Personal Selling
O'Connor - 1990
Publisher: MacMillian ISBN: 0023888709
Strategic Marketing Problems, Cases and Comments, 10th Edition
Kerin, Peterson - 2003
Publisher: Prentice Hall ISBN: 0131421840
Marketing, 2000e; Marketing Concepts and Strategies
Pride/Ferrell
http://college.hmco.com/business/sneakpreview/prideferrell/video_list.html
Selling Principles & Methods, 6th Edition, 1976
Peterson & Wright
Publisher: Richard D. Irwin Inc. ISBN: 0256016461
Sales Management, 2009
Hair, Anderson, Mehta and Babin
Publisher: Cengage Publishing
"Vector Marketing Corporation," in Anderson, R., J. Hair, and A. Bush, Professional Sales Management, Dame Publications, 1999, pp. 6-29 to 6-31.
"Alcas Cutlery Corperation," in Hair, J., F. Notturno, and F. Russ, Effective Selling, Southwestern Publishing Company, 1991, p. 338-39.
|
