Assistant Managers may serve in either an assistant manager or sales manager capacity. The precise responsibilities in these roles vary slightly from one office to another. In general, however, Assistant Managers will build upon their understanding of the sales function, and develop an understanding of the following concepts and the ability to apply these concepts in practical situations.
Assistant Managers may receive from 3-6 credits depending on their previous experience, their hourly commitment, and the length of the work term.
- Mastery of and practice with professional communication skills including persuasion, negotiation, motivation, and critique, while maintaining a standard of professionalism and personal sales that sets a leadership example for the sales staff.
- Introduction to and practice with advanced concepts of human resource management including candidate screening, interviewing, job description, and adherence to corporate policy in these areas.
- Mastery of and practice with the concepts of public speaking, including speechcrafting, delivery styles, and audience management.
- Introduction to and significant practice in developing training materials, delivering training programs, public speaking and classroom management techniques.
- Mastery of and practice with specific human resource management techniques including performance assessment and critique, as well as the application of coaching and motivational concepts.
- Introduction to and practice with advertising analysis and the assessment and comparison of how different advertising approaches meet the advertising goals of a business.